Skip to main content

Bellingham Bulletin

Marketing & Advertising the Focus of January BBA Meeting

Jan 29, 2018 06:00AM ● Published by Pamela Johnson

Cathy McAuliffe of SendOutCards

story & photo by Pamela Johnson, Contributing Writer/Publisher
 
It wasn’t the weather, so perhaps it was just too soon after the holidays; whatever the reason, the January 10 meeting of the Bellingham Business Association (BBA), held at Lowell’s Restaurant, was sparsely attended.

Roughly a dozen members listened to Bellingham Bulletin Publisher Pam Johnson speak about various advertising mediums and the challenges each is facing in the ongoing digital revolution, highlighting in particular print advertising’s benefits and perceived drawbacks along with workarounds for them. (You can view Johnson’s presentation by clicking on the PDF file below.)

After the dinner that followed Johnson’s presentation, the group was introduced to Cathy McAuliffe, a business solutions specialist with SendOutCards. She promotes relationship marketing, which emphasizes customer retention and satisfaction, rather than a primary focus on sales transactions.

According to McAuliffe (pictured above), it is more important to recognize the long-term value of customer relationships than to spend the bulk of your time marketing, and to extend communication beyond “intrusive advertising” and sales promotional messages. This, she estimates, requires spending 80% of the time on building relationships and 20% on marketing.
“The world is changing in how we communicate,” she read from her presentation. “Technology has made it faster and easier to stay in touch, yet people are less connected today than ever before.” McAuliffe posited, “There is much more competition today; therefore there is less loyalty.”

According to information from the U.S. Small Business Administration and U.S. Chamber of Commerce, 68% of your customers/clients leave because they perceive indifference toward them on your part. After reciting a few more facts about customer retention, McAuliffe emphasized that if you change how your current customers feel about you, your business’s profitability will improve, because 80% of your future profits will come from just 20% of your existing customers.

So what can you do to change how your customers feel about you? McAuliffe says it’s by sending cards, such as thank you notes, birthday cards, holiday cards, congratulations, etc. And rather than hiring someone to do it for you if you don’t have time, the solution may be SendOutCards. The company offers packages, a monthly subscription, or pay-as-you-go. Subscribers choose a card from the online catalog, write a message to personalize it, and then SendOutCards will print, stuff, stamp and mail it for you.
 
For more information on Cathy McAuliffe and SendOutCards, visit www.SendOutCards.com/CMcAuliffe, or email her at cathymcauliffe@rdba.biz.
The BBA’s next meeting will be held on Feb. 7 at Rock ’n Coal Pizza in the Bellingham Marketplace on So. Main St./Rte. 126, and will feature a member presentation by Mass Renewables, Inc.
 
For more information on the Bellingham Bulletin, you can email Johnson at email@BellinghamBulletin.com, visit www.BellinghamBulletin.com, find the Bellingham Bulletin's  Facebook page, or call 508-883-3252.)

For more information on the BBA, visit www.bellinghambusinessassociation.org or email Secretary/Treasurer Sue Grady at contact@bellinghambusinessassociation.org. The BBA may also be found on Facebook and LinkedIn.
In Print, Business, Life+Leisure, Community bellingham business association BBA In the February 2018 print edition Lowell's Restaurant
  • Lutz Buddy Up Bellingham

    02/21/2018
    07:00PM — 10:00PM

    Military & First Responders join us for an evening of Food, Fun and Comradery. Whether you FOUGHT...


It looks like we don't have any events for this date. You can always add an event.

It looks like we don't have any events for this date. You can always add an event.

  • A Jazz Winter's Eve

    02/24/2018
    07:30PM — 10:00PM

    A Cross Cultivation of Local Jazz & Dance Communities Singer songwriter Denise "Red" Randall p...


  • Kimchi Making with CHI Kitchen!

    02/25/2018
    02:00PM — 03:30PM

    Join Minnie Luong, owner of CHI Kitchen Kimchi, for a funky and fun how-to! In this class you wil...


It looks like we don't have any events for this date. You can always add an event.

  • Lutz Buddy Up Bellingham

    02/21/2018
    07:00PM — 10:00PM

    Military & First Responders join us for an evening of Food, Fun and Comradery. Whether you FOUGHT...


  • A Jazz Winter's Eve

    02/24/2018
    07:30PM — 10:00PM

    A Cross Cultivation of Local Jazz & Dance Communities Singer songwriter Denise "Red" Randall p...


  • Kimchi Making with CHI Kitchen!

    02/25/2018
    02:00PM — 03:30PM

    Join Minnie Luong, owner of CHI Kitchen Kimchi, for a funky and fun how-to! In this class you wil...


  • Finance Committee Meeting

    02/26/2018
    07:00PM

    Monthly meeting of the Bellingham Finance Committee


  • Historical Commission

    03/05/2018
    06:00PM

    monthly meeting of the Bellingham Historical Commission


  • Adult Book Discussion Group

    03/05/2018
    06:30PM

    Come and discuss the latest books with other adults at the Bellingham Public Library's monthly bo...


  • Monthly meeting of the support group for the public library. Open to new members. Cost is just $1...


  • VFW Breakfast

    03/11/2018
    08:00AM — 11:00AM

    All you can eat breakfast with scrambled eggs, bacon, sausage, home fries, pancakes, French toast...


  • Monthly BWOT General Meeting - New members welcome! Come bring your ideas, talents and have some...


  • Choke Saver Class

    03/13/2018
    06:30PM — 08:00PM

    This is mandatory per the food code that one person on site of an establishment must be trained. ...


  • Lutz Buddy Up Bellingham

    03/14/2018
    07:00PM — 10:00PM

    Military & First Responders join us for an evening of Food, Fun and Comradery. Whether you FOUGHT...


 

 

 

 

Seasonal Widget
Loading Family Features Content Widget
Loading Family Features Article